Aditya Birla Group’s TMRW partners with 8 Digital-First Lifestyle Brands

TMRW, a venture of the Aditya Birla Group, has recently announced its collaboration with 8 innovative digital-first lifestyle brands. These partnerships with forward-thinking founders have been established shortly after the venture’s launch. TMRW is embarking on a journey to create a prominent technology-driven “House of Brands” with a digital-first approach over the next few years.

With these 8 brands coming on board, TMRW has achieved an impressive revenue run-rate of over Rs 700 Crores and is poised to surpass an annual revenue rate of Rs 1500 Crores within the next 12 months. The investment in these 8 direct-to-consumer (D2C) brands lays a robust foundation with a diversified portfolio spanning various fashion sub-categories. This portfolio ensures TMRW’s presence across a wide spectrum of apparel segments, encompassing Casual Wear, Kid’s Wear, and Western Wear. The strategic plan involves further expansion into related lifestyle categories, including Beauty & Personal Care.

Ashish Dikshit, Managing Director of Aditya Birla Fashion and Retail Ltd, commented on the investment, stating, “ABFRL has a rich legacy of nurturing renowned Fashion & Lifestyle brands. By harnessing ABFRL’s fashion expertise and category knowledge, TMRW is well-positioned to replicate its success in the digital-first arena, fostering the next generation of memorable brands that will drive India’s eCommerce growth.”

Prashanth Aluru, CEO and Co-founder of TMRW, expressed excitement about partnering with these visionary entrepreneurs who are revolutionizing various lifestyle categories. He emphasized that through their investment and significant value addition, they are confident in elevating existing leading brands to become category leaders and pioneers in emerging categories. TMRW also intends to leverage its extensive partnerships within the eCommerce and D2C ecosystem to accelerate the growth journey of these brands.