For quite some time, individuals have been challenging traditional gender roles within households, questioning the prevailing notion that domestic chores are primarily the responsibility of women, while men are conditioned to believe it is not their duty. Despite some positive changes from various campaigns, there is still much work to be done to shift the […]

Hyundai Motor India Limited (HMIL) has introduced its new Brand Campaign ‘Beyond Mobility 2.0,’ envisioning a future India. This campaign draws inspiration from Hyundai’s Global Vision of ‘Progress for Humanity’ and is centered on leading the way in future mobility with cars that are designed for sharing, connectivity, and environmental sustainability. Tarun Garg, Director (Sales, […]

TMRW, a venture of the Aditya Birla Group, has recently announced its collaboration with 8 innovative digital-first lifestyle brands. These partnerships with forward-thinking founders have been established shortly after the venture’s launch. TMRW is embarking on a journey to create a prominent technology-driven “House of Brands” with a digital-first approach over the next few years. […]

During the Maddies Awards 2022 event held on November 22, Ankit Prasad, Founder & CEO of Bobble AI, emphasized that for marketers to prepare for the future, they must possess a well-balanced blend of data, content, engagement, and technological innovation. Discussing future readiness, Prasad shed light on the unique ways of identifying customers. He explained […]

Girish Kalyanaraman, Vice President and Brand Operations Leader for the Indian subcontinent at Procter & Gamble, underscored the importance of delivering the right advertising to the right consumer at the opportune moment as the key to effective brand building. He shared these insights during his presentation at the 5th edition of the e4m Screenage Conference […]

A new report highlights the neglect and misrepresentation of older consumers in advertising, despite their significant spending power and growing presence in the global population. According to research from AARP, a powerful advocacy organization for older Americans, although over a third of the U.S. population is above 50, this demographic is depicted in only 15% […]

For many individuals, the term “marketing” often conveys a negative connotation, synonymous with manipulative advertising employed by savvy corporations aiming to maximize profits. However, one could argue that the philosophy underpinning consumer-led marketing has played a pivotal role in shaping the modern world. The relatively recent concept that producers should create what people desire, as […]

IIM-Lucknow (IIM-L) has achieved a remarkable 100% placement for its largest batch comprising 475 students in a record-breaking five-and-a-half days. A total of 159 firms, both domestic and international, participated in the recruitment drive. The primary segments that dominated the roles offered were in sales and marketing, finance, consulting, and business development. Despite the challenging […]